Noha Originals at Spielwarenmesse for the first time March 4, 2017 21:11
On 01 February the gates opened to the annual toy fair in Nuremberg, Germany. It is the largest and most significant gathering of the global toy industry. Professionals across the industry involved in design, product development, manufacturing, wholesale distribution, retail and internet sales were present at this dynamic event. All sorts of toy brands were on show in 12 packed exhibition halls situated on the outskirts of Nuremberg.
Our Presentation at the New Exhibitor Center caught the Visitors' attention
As first time exhibitors it was important to us to make our original brand visible. Therefore we decided to prepare a home-made stand, based on our flexible presentation modules. The triangular tables and pillars have proven very successful as display tools at fairs in Denmark in 2016. The task of stand construction and bringing it along to Nuremberg, was also an ‘in-house’ arrangement. The display was put up in a day and turned out to fit perfectly. It gave us a distinct setting and a different profile that served us well for the following week of presentations and discussions with our visitors.
Follow us in the next part, where we will continue to share our experiences from the Spielwaren Messe